089|Carla Tardif - Podcast Interview
There is nothing more gratifying than saving a life, or lifting people up around you. The ripple effect cause miracles every day. -Carla Tardif
Do you know someone with cancer? Chances are, the answer is “yes”. A cancer diagnosis is terrifying for the patient and the family, but it can also be financially devastating. That’s where Family Reach comes in, providing a financial lifeline for families fighting cancer. In addition to offering immediate financial relief, the organization also provides education and empowerment by giving families the tools they need to survive the most difficult time of their lives. At the helm of Family Reach is Carla Tardif, CEO and “team captain” leading the way with vision and compassion. Last year, Family Reach allocated more than 4.8 million dollars towards their programs, supporting more than 40,000 individuals across 50 states. This is Carla’s latest chapter in a career that has been devoted to work that matters. Driven to do what she does by a sense of purpose, Carla says: “being other people’s voices allowed me to find mine.” In this interview, she talks about her early work for Jerry Lewis and his famous Muscular Dystrophy Telethon, a deathbed promise to a NFL football player Pat Kelly who died of brain cancer, an unlikely collaboration with a very talented guitarist who just happened to be a billionaire car dealer and an invitation to share the good work of Family Reach at The White House. All of these alliances have led Carla to where she is today: on the battlefield fighting cancer-related financial toxicity. A wife, mother and two time breast cancer survivor, Carla says: When you have any kind of cancer, you are constantly being forced to make a decision: do I get afraid or do I get brave? You have to change your mindset. You have to fearless when you face cancer.
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