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Betsy Ferg Wood

212 | Betsy Ferg Wood -

I’ve gone from creating something that millions of people around the world will want, to creating something that is individual to the woman who wears it. - Betsy Ferg Wood

In the spotlight, Betsy Ferg Wood. She spent much of her career focused on brand identity and product design where job #1 was to communicate the essence of major brands to consumers worldwide. She was living large…from New York, City to L.A, from London to Paris, working for Liz Claiborne, and was even a part of the legendary Barbie Team at Mattel. But at some point,

Betsy felt like she needed to make a change and flex her artistic muscles a bit more independently. The daughter and grandchild of artists, she had that gene in spades and started creating story necklaces out of mementos, trinkets, treasures, buttons, and charms. It wasn’t long before Jewelry Bee Social was born by taking recycled pieces and making them new again. To Betsy’s surprise, the connections her story necklaces have made bring a whole new shine to each unique creation.

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