Susan Kanoff

Candy O'Terry
May 8
2 min read

306|Susan Kanoff: The Midlife Fashionista & Founder of Uncommon Threads

A good outfit can make you feel confident. Uncommon Threads is a non-profit that boosts the self-esteem of low-income women through the power of clothes. We focus on dignity and respect. -Susan Kanoff

Meet Susan Kanoff, style blogger, influencer, and Founder of uncommonthreads.org. A life-long fashionista with a heart of gold, she has spent her career helping women feel better about themselves with an innovative “outside-in, inside-out” approach. For 25 years, Susan ran a self-sufficiency program funded by HUD and designed to move people out of poverty. Along the way, she started blogging about her passion for clothes and became the style editor for a magazine, gathering high-profile women in media who sought her styling advice. Many of her clients had high-end clothes to donate, and it wasn’t long before Susan’s office started looking like a boutique. In 2016, Uncommon Threads was born, and low-income, single moms became the grateful beneficiaries of beautiful clothing that, in turn, boosted their self-esteem. The mission of Uncommon Threads is simple: to boost women’s self-esteem through the power of clothes. Originally housed in a 400-square-foot room at an old mill in Lawrence, Massachusetts, the non-profit has spread its wings in the same mill, helping 15,000 women so far. Women ages 18- 65+ receive an appointment and are treated to their own personal wardrobe stylist. Susan has also created Uncommon Closet, a social enterprise where donated designer clothing is sold to benefit Uncommon Threads. It’s a “shop to give” philosophy that’s win-win for everyone. Says Susan: “There’s something very special about women helping women. We have a sisterhood, a connection. Watching a client transform, right there in the mirror, is magical!” For 23 minutes of shop ‘til you drop inspiration, just hit that download button! @TheMidlifeFashionista

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