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Sandra Goroff

205 | Sandra Goroff - Publicist & Fine Arts Photographer

If they didn’t let me in the front door, I was going to climb up the cellar stairs. - Sandra Goroff

Sandy Goroff has spent 40 years shouting about her clients from the rooftops. In this interview, we turn the tables to talk about her incredible career as a publicist and photographer and the result is a tutorial on how to do it right. Sandy specializes in authors and their books, art, lifestyles, design and architecture, movies and museums. With plenty of chutzpah and little experience, she landed her first job as a publicist telling the story of Boston’s sidewalk artist known as“Sidewalk Sam”. Says Sandy: “The fact that I had no experience in the beginning of my career made me work and try that much harder.” Her next stop was the big time at Houghton Mifflin where she worked with A-listers like President Jimmy Carter and First Lady Rosalyn Carter, world-renowned anthropologist Jane Goodall, Hollywood celebrities and children’s book authors Maurice Sendak and Margret Rey of Curious George fame. Born with an eye and an ear for a great story, Sandy worked with unknowns whose stories were so compelling, she took them on against all odds, selling millions of books along the way. A true believer in the power of relationships, Sandy created connections with every major network show and producer so that her clients got the best exposure. Her favorite connection was formed in 1986 when she worked on a book by Steven Callahan called Adrift: 76 Days Lost At Sea. Today, the book is about to be launched as a documentary, with Sandy credited as Unit Publicist and Associate Producer of the movie. On a mission to bring the stories of others into the spotlight, in this interview, we learn that Sandra Goroff has a powerful story of her own to tell.

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